AN SUCCESSFUL brewery in south Warwickshire has been taken over.
Great Alne-based Purity Brewing Co. has been bought for an undisclosed sum by The Breal Group.
Purity Brewing Co was established in 2005, by Paul Halsey and Jim Minkin, and has
since established itself as one of the UK’s most respected breweries.
Its portfolio includes household names such as its Mad Goose IPA, Longhorn IPA and Lawless Lager, each produced at its farm-based brewing facility in the Warwickshire countryside.
It also operates a busy taproom and kitchen in the heart of Birmingham.
John Hunt, managing director at Purity, said: “We all know the brewining industry has had a turbulent time of late, and like many others, the business has certainly felt the pressure of rising costs.
“However, we’re incredibly pleased Breal recognises the value and uniqueness of our offering and had the vision to invest in securing the future of the brewery.
“We’re very much looking forward to continuing to brew our much-loved, award-winning beers and delighting drinkers in the Midlands, London and beyond.”
A spokesperson for Breal said the deal would further strengthen the firm’s growing portfolio of investments in the brewing and hospitality sectors and underlined its commitment to the industry as-a-whole.
They added the move would secure the long-term future of the business and was also set to help retain jobs within the brewery.
Purity now joins the iconic Black Sheep Brewery, as well as London-based Brew by Numbers and Brick Brewery on the Breal Group’s growing brewery portfolio.
