28th Jan, 2021

Housebuilder gives parents a sporting boost to keep children active

Liam Moakes 20th Jul, 2020

PARENTS in Worcestershire and Warwickshire are being offered an online ‘sports day at home’ pack thanks to a leading housebuilder’s partnership with Team GB.

With the current Covid-19 crisis still unfolding, many parents have had to get used to home schooling amid the uncertainty of when their children will return to school.

Now, Persimmon Homes South Midlands, thanks to its ongoing partnership with The British Olympic Association, is offering parents the chance to download special sports packs for free and start planning their own sports day at home.

European Championship 4x400m relay silver medallist and Team GB Tokyo 2021 hopeful Laviai Nielsen helped to launch the virtual sports day scheme.

The campaign also includes a social media competition asking people to take a picture or video of their home sports day and either comment on Facebook or upload to Instagram with the hashtag #PersimmonSportsDay to be in with a chance of winning a £250 Amazon voucher.

Russell Griffin, managing director of Persimmon Homes South Midlands, said: “We are all going through unprecedented times and we hope our sports day campaign will bring a smile to people’s faces and help households plan a day of fun and activity.

“These packs are designed to help inspire the sporting passion of the younger generation.”

The sports day packs support the British Olympic Foundation’s youth engagement programme – Get Set – created to inspire a generation of young people and celebrate the Olympic values of respect, excellence and friendship.

Last year, the housebuilder supported schools by sending out free Team GB sports day packs to help give events a special Olympic and Team GB twist.

To download a virtual sports day pack, visit https://www.persimmonhomes.com/sportsday.


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