SOFT2BET is an international iGaming technology company that develops scalable software solutions for online casino and sportsbook operators. Through continuous investment in technology, platform development, and B2B services, the company reflects the broader transformation taking place across the global iGaming industry.
The period between 2022 and 2026 has been one of the industry’s most significant phases of change. As the market has evolved, long-term growth has become increasingly dependent on the strength of platform infrastructure, the ability to operate efficiently across multiple markets, and consistent compliance with licensing requirements. These factors have become the foundation of sustainable development for modern iGaming technology providers.
The way businesses are assessed has changed as well, with investors, partners and licensing bodies now judging technology companies largely on the quality of the platform solutions they offer. High-load SaaS ecosystems provide:
continuous processing of global traffic;
secure management of user data;
scalability;
support for cross-border financial transactions.
For this reason, they are seen as the foundation for the future development of regulated markets within iGaming.
This shift has been driven by several factors:
Regulated markets are expanding rapidly, bringing with them a consistent set of requirements around transparency of internal processes and risk management.
Operators are increasingly active across multiple countries at once, each with its own licensing regime, data protection requirements, AML procedures and responsible gambling standards.
A comprehensive software architecture capable of running a business reliably regardless of load has therefore become a genuine competitive advantage.
Soft2Bet is a clear example of this shift. The company has worked steadily to build out its own technology ecosystem, focused on developing a scalable platform network for international operators. Its proprietary gamification mechanics, successfully built into the architecture of its gaming platform, form an integral part of this strategy.
Building a Scalable Technology Platform (2016–2026)
Soft2Bet’s development has been driven by a long-term focus on technology, with each stage of the company’s growth strengthening its platform and expanding its international capabilities.
Founded in 2016 by entrepreneur Uri Poliavich, the company began by developing its proprietary technology platform, creating the foundation for future international expansion. During its early years, the team focused on:
developing proprietary software;
building a strong engineering team;
creating a scalable platform architecture capable of supporting multiple products and operations across international markets.
These technological foundations continue to support the company’s growth, enabling Soft2Bet to expand its portfolio and deliver scalable B2B solutions for partners worldwide.
Sustainable Growth: Financial Performance and Core B2B Metrics
Soft2Bet’s financial trajectory reflects a steady, measured shift towards a scalable B2B model, accompanied by consistent growth across key business metrics.
The period between 2022 and 2024 is regarded as central to strengthening the technology platform and expanding the company’s B2B operations. During this time, Soft2Bet:
invested in developing its own infrastructure;
refined its platform solutions;
scaled technology aimed at increasing user engagement and improving efficiency for online casino and sportsbook operators.
This positive trajectory continued into 2023. In its predictions for 2024, Soft2Bet highlighted that future development would be closely tied to the following key areas:
technological automation;
personalisation of the user experience;
the growing importance of regulated markets.
In 2025, Soft2Bet continued to post steady, positive growth across its core financial metrics. According to the figures reported, revenue rose by 85% year-on-year, while EBITDA grew by 103%.
Equally strong growth was recorded across the company’s main product lines. Sportsbook GGR rose by 173%, supported by a 150% increase in sportsbook turnover. Within the online casino segment, Games GGR grew by 190%, while Live Casino GGR rose by 307%.
The rollout of the company’s proprietary MEGA (Motivational Engineering Gaming Application) technology has also been a significant driver of growth, bringing together several tools within a single system:
gamification;
personalised engagement mechanics;
analysis of user behaviour.
This has allowed operators to improve audience retention and drive effective monetisation without increasing marketing spend.
Looking at the figures across the 2022-2025 period as a whole, it’s clear that Soft2Bet’s growth is not a short-term phenomenon. Consistent development of its B2B model, ongoing investment in proprietary technology, the expansion of its casino platform features and the rollout of Motivational Engineering solutions have together provided a solid foundation for steadily building operational efficiency.
Industry Recognition: A History of Global iGaming Awards
The growth of Soft2Bet’s gaming platform is reflected not only in its financial performance but also in the recognition it has received from the international professional community, with a number of industry awards marking its progress.
One of the earliest milestones in Soft2Bet’s history was winning “White Label Supplier of the Year” at the SBC Awards 2021, confirming that the company’s B2B infrastructure met the demands of the international market from the outset and helped partners launch and scale their own projects.
The next milestone came with a win in the “Platform of the Year” category at the SiGMA Europe Awards 2022, recognising the development of a gaming platform built for high performance, scalability and support for operators working across multiple jurisdictions.
2024-2025: recognition for innovation leadership
2024 stands out as one of the company’s most successful years in terms of international recognition, with Soft2Bet picking up several prestigious awards at the SBC Awards 2024.
Chief among these was Uri Poliavich’s win in the “Leader of the Year” category, an award recognising his contribution to the development of the international B2B iGaming sector and to shaping the company’s long-term business strategy.
Soft2Bet was also recognised in the “Innovation in Mobile” and “Innovation in Casino Entertainment” categories, reflecting the quality of its mobile solutions and the strength of its work on game mechanics, platform technology and user experience.
The company’s run of international recognition continued with the “Acquisition & Retention Partner” award at the SBC Awards Europe 2025, once again highlighting the effectiveness of its technology for user acquisition and retention.
Achievements in the first half of 2026
In 2026, Soft2Bet continued to build on its position among the world’s leading B2B providers of iGaming solutions. Among the year’s notable achievements was a double win at the EGR B2B Awards 2026, where the company was recognised in two technology categories:
“Innovation in Mobile”;
“Casino Software Innovation”.
Equally significant was the company’s win at the SBC Awards Americas 2026, where it received the “Industry Innovation of the Year in North America” award, reflecting Soft2Bet’s growing presence in the North American market and the popularity of its platform solutions beyond Europe.
The company also received two prestigious industry accolades at the International Gaming Awards and Global Gaming Awards, winning “Platform Provider of the Year 2026” at the Global Gaming Awards EMEA and “Innovator of the Year” at The International Gaming Awards 2026.
