Rainforest Alliance teams up with Leamington computer game publisher - The Leamington Observer

Rainforest Alliance teams up with Leamington computer game publisher

Leamington Editorial 22nd Sep, 2023   0

YOUNG gamers are being encouraged to think green thanks to a new game produced in Leamington.

PC and console game Wildmender has been published by Kwalee, based in the town’s ‘Silicon Spa’, and they have teamed up with the Rainforest Alliance to help gamers play in harmony with nature.

The partnership will help inform the world’s 1.8 billion gamers to learn about their impact on the planet and show them what they can do to help save it.

The Wildmender game launches on Thursday (September 28) and empowers gamers to be more aware of the environment, reduce their impact on nature and be more proactive in how they nurture the planet.

Wildmender’s game story sees players take control of a character tasked with restoring life to a dying world. Starting from a tiny oasis and accompanied by a guide spirit, Vidyas, the player will travel to and restore the altars of five Gods, and in the process remove corruption from their part of the world.

The Gods themselves embody elements and natural processes such as water, storms and time, and introduce themes of natural cycles, environmental damage, restoration, and harmony with nature.

And the Rainforest Alliance will benefit through fundraising and increased exposure to a young gaming audience.

The international non-profit organisation spans 58 countries and brings together farmers and forest communities, companies, governments, and millions of individuals. Their mission is to protect forests and biodiversity, take action on climate, and promote the rights and improve the livelihoods of rural people.

Kwalee spokesperson Harry Lang said:“It’s very rare for a partnership opportunity between a brand and a non-profit to fit as perfectly as Wildmender X Rainforest Alliance. The Rainforest Alliance empowers people to nurture the environment for the benefit of our home planet and our future – and that’s exactly what players will do in our game.

“As Wildmender’s publisher, Kwalee is delighted to see these two wonderful entities collaborating together for the good of our planet”.

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