Warwickshire business support provider unveils new look - The Leamington Observer

Warwickshire business support provider unveils new look

A BUSINESS support provider is sporting a new look after helping businesses in Warwickshire access vital funding for nearly 20 years.

Coventry and Warwickshire Reinvestment Trust has been supporting individuals and businesses primarily in Coventry and Warwickshire since it started operating in 2004.

And now it has rebranded and unveiled a new-look website after an especially successful last year of growth.

CWRT lent £1.8million over the last year through the Recovery Loan Scheme after being accredited by the British Business Bank to businesses in need, and won a £10million contract to deliver the Local Communities and Enterprise fund – which was a new finance strand from the Warwickshire Recovery Investment Fund launched by Warwickshire County Council in June 2022.




To date, CWRT has lent over £1.3million to new and existing businesses through the fund.

During the last year, it has also taken on additional members of staff to meet the demand for business loans and support in Coventry and Warwickshire.


Sheridan Sulskis, CEO of CWRT, said: “This is an exciting time for CWRT, especially with our rebrand. We wanted to make sure that our brand better reflects our values, mission and ethos.

“Not only have we improved our image, but we have also improved our application process to further help break down barriers for start-ups and businesses who need to access the right support and finance.

“In addition, the incredible achievement of lending £1million through the LCE Fund has been a great achievement. We’ve supported a range of micro and small businesses to obtain the finance they need to get started and also established businesses to put their growth plans into action.

“The team at CWRT is looking forward to supporting many more SMEs across Coventry and Warwickshire and together, helping to boost the local economy.”

LCE has supported a variety of business projects including developing a fitness app, industrial hardware, supporting cashflow, covering start-up and legal costs of business operations along with many others.

WCC economy spokesperson Coun Martin Watson added: “These are very exciting times for CWRT and I am delighted to hear of its development. The work that the trust is doing with the county council on the Local Community Enterprise fund is making a huge difference to our communities with the support being provided to local groups and businesses.

“I look forward to some of the case studies appearing on the website and showing what is happening, or what could happen, in our local communities through the fund.”

To learn more about CWRT’s services visit www.cwrt.uk.com or call 02476 551 777.

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