Adverts used to target coronavirus campaign at younger people - The Leamington Observer

Adverts used to target coronavirus campaign at younger people

Leamington Editorial 11th Jun, 2020   0

ADVERTS have been used to target a campaign at younger people throughout the coronavirus pandemic.

Warwickshire County Council has been sharing government’s messages through various platforms, and to ensure it reaches all ages has created a number of adverts.

They were first launched in April and encouraged young people to stay home and protect others. More than 115,000 children were reached across Warwickshire and it was viewed 240,000 times on video platform Snapchat.

The authority says the first campaign was such a success it has created a second advert for the updated message of ‘stay alert and control the virus’. It has been shared on social media and music app Spotify.

Council assistant director for children John Coleman said: “Younger people are less likely to show symptoms of the virus so we can imagine for them it has been very difficult to stay at home and avoid meeting up with their friends.

“We hope by targeting some useful and informative adverts at young people in Warwickshire, it will raise awareness of the guidelines and consequences of passing on the virus to others who may be more vulnerable.

“We hope for those who have seen the adverts, the message resonates with them and they become a role model among their peers by staying at home as much as possible, keeping their distance and thinking of others.”

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