ASTON Martin based in Gaydon has been honoured with a King’s Award for Enterprise – for innovation.
The award recognises the luxury carmaker’s unique approach to combining handcraft with the latest technology in the creation of its bespoke leather interiors.
Aston Martin has created and patented an innovative perforating and quilting technique that produces decorative finishes at the same time as promoting a cooling function on its leather seats.
Executive chairman Lawrence Stroll said: “As a company with a commitment to innovation, we are incredibly proud to be honoured with this King’s Award for Enterprise, which celebrates both the ingenuity of our craftspeople and the quality of Aston Martin’s bespoke interiors.
“Recognising our combination of handcraft and cutting-edge manufacturing technology, this award highlights the unique composition of our ultra-luxury interiors and how our manufacturing team have gone to extra lengths to ensure the highest level of personalisation is offered to our customers, while not compromising on our seat technology’s core functionality.”
The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, are the most prestigious business awards in the UK.
The awards were first established in 1965 and were renamed last year to reflect His Majesty The King’s desire to continue the legacy of recognising outstanding UK businesses.
Successful businesses are able to use the esteemed King’s Awards Emblem for the next five years.
This is the third time Aston Martin has been awarded the honour since 1998.
