NEARLY £75,000 has been awarded to help Kenilworth businesses offset the disruption caused by HS2 construction.
Kenilworth Town Council has been provided with the sum through the HS2 Business and Local Economy Fund for a project to support local businesses as construction of the controversial high speed railway line gets underway.
With six out of the town’s eight access roads proposed to be closed at some point while HS2 is constructed, the council wants to spread the message that ‘Kenilworth is Open for Business’.
The project’s main objectives are to support businesses and safeguard jobs, employment and income, and to encourage more visitors and investment to the town.
Project chair Coun James Kennedy said: “This project will provide a real boost to businesses in Kenilworth during building works and we are pleased our teams are able to start work in a covid-secure way.”
The project has three aims, including increasing digital skills and the social media presence of Kenilworth businesses, increasing visitors, and increasing investment in the town while encouraging prospective residents.
The companies delivering the project include Kenilworth-based marketing agency Net Visibility, tourism and design consultancy Black Spiral Design and PR marketing consultancy Liquid which aims to produce a video to advertise the market town to home-buyers.
Black Spiral Design MD James Turner said: “We are going to be developing exciting and innovative ways to tell Kenilworth’s story for our visitors, and of course residents too, so keep an eye out for immersive trails, inspiring itineraries, interactive online campaigns and much, much more.
“We really need to capture Kenilworth’s aspirations, knowledge and feelings to really cut to the heart of this so we’ll be working with stakeholders across Kenilworth as we develop the programme. We know times are tough but want the 2021 and 2022 visitor seasons to be confident and exciting times for Kenilworth.”