Custom Electric launched to serve domestic and commercial customers - The Leamington Observer

Custom Electric launched to serve domestic and commercial customers

Editorial Correspondent 9th Mar, 2023 Updated: 9th Mar, 2023   0

A FAMILY run plumbing and heating specialist business, which last year celebrated an end-of-year growth of 56 per cent, has sparked a new service for its customers in electrics.

Midlands business Custom Heat has announced it has extended its services to comprise electrical installations and support by the launch of its sister brand, Custom Electric.

The company, based in Rugby and formed in 1980, is offering the service to new and existing customers and has already seen a surge in business.

Existing customers hearing about Custom Electric have already requested quotations, with work around home electric vehicle car charging points and solar – or photovoltaic – panels proving popular.

Custom Electric engineers are certified to undertake all electrical related works, from replacing wiring, plug sockets and light fittings to installing security systems, electric ovens and air conditioning.

Managing Director, Lincoln Smith, said: “The growth of Custom Heat in recent years has exceeded my expectations, but it is evident that we tick all the boxes for people, so with that solid foundation, we thought why not offer that same experience in another important service sector with Custom Electric.”

“People can book easily online, get same day or next day appointments, plus all the expert advice they need. The professionals visiting their home or business are polite, tidy and do the job right, first time.

“There has always been an element of electrical work within heating services but it’s becoming more prevalent with renewable heating systems. The Custom Group can now coordinate and undertake any complex job as well as take care of smaller electrical jobs, such as changing fittings, sockets and switches.”

Custom Electric has commenced serving customers with four electrical engineers and working with a long-term trusted subcontractor, with a further five jobs expected to be created over the next six months.

The firm is also going to be taking on apprentices, so is searching for young people wanting to take this qualification pathway, and also encourages any qualified electricians looking for a new challenge to get in touch.

Currently, Custom Electric’s engineers are serving customers based in Warwickshire, Northamptonshire and Leicestershire. Over time, the company will expand into Birmingham, Worcestershire, Herefordshire, Gloucestershire and Oxfordshire.

To learn more or to book an appointment online visit

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