A DOG’S very own teddy bears picnic kept Leamington public relations firm Newsline busier than ever.
The curious tale started with Maisy, an eight-year-old St Bernard, being treated for suspected cancer, but her worried owners soon discovered their beloved pet was not suffering from a terminal illness.
The truth of the matter was Maisy had actually feasted on four teddy bears.
The story – complete with images of photogenic Maisy and the offending teddy bears – captured the imagination of news outlets across the world.
Not only was the story picked up by BBC and ITV television and many of the UK’s major national newspapers, it hit the headlines on the small screen in America, with Fox News and CBS both giving the amazing tale air time.
The story also went as far afield as New Zealand and India.
Newsline managing director Peter Robinson, whose agency represents a national group of vets and veterinary hospitals, said: “The story broke when staff at our client Paragon Veterinary Referrals, in Wakefield, carried out a CT scan on Maisy which revealed that a suspected ‘cancerous mass’ in her stomach was, in fact, four whole teddy bears.
“Once the teddy bears were safely removed and Maisy was given a clean bill of health our team got to work. It’s safe to say the day we issued the story was one of our busier shifts!”
It’s not the first time Newsline has seen a story about a furry animal go global. The Warwick Place agency made headlines around the world with a story about a guinea pig fathering more than 200 youngsters after getting into the female pen at a Warwickshire farm park.