A DIGITAL shop window has opened in Leamington to help town centre traders get better connected with customers.
BID Leamington is launching an innovative social media campaign called #WDYT (What Do You Think) to enable traders to engage online with shoppers.
The campaign will enable traders to showcase their products and offers to a wider audience, and encourage customers to promote shopping in the town centre on their own social media channels by using the hashtags #WDYT and #LoveLeam.
Shoppers taking part will be rewarded with the chance to win prizes during the campaign which is running throughout February and March as part of this year’s Love Leam promotion, organised by BID Leamington to celebrate all the town has to offer.
Images of prizes donated by participating retailers will be posted with #WDYT and #LoveLeam, and people invited to retweet and follow for the opportunity to win.
Customers will also be invited to post pictures of their favourite items with #WDYT, #LoveLeam and the retailer’s social media handle to be entered into a six weekly prize draw, starting on February 20, to win the item or a £100 voucher towards its cost.
Stephanie Kerr, executive director of BID Leamington, said: “We are excited to be launching the #WDYT campaign in Leamington as it supports BID Leamington’s on-going drive to support retailers and attract more visitors into the town centre.
“A huge proportion of the population is now on social media and this is about using the technology that people already have in their hands as a simple and effective tool for our retailers to engage more with them.
“In this digital age, a retailer’s social media profile is another powerful and important shop window for them to reach shoppers who might otherwise not venture inside their store.”
The Danish Wardrobe Company, a women’s clothing store in Regent Street, is among the first retailers to sign up to the campaign.
Deputy manager Lesley Greenwood said: “As a retailer, we recognise the value of social media and the #WDYT campaign is a great opportunity to help us broaden our presence on other channels so that we can connect with more consumers.”
Visit www.royal-leamington-spa.co.uk for full details.