A NAUGHTY elf has been let loose in Leamington.
BID Leamington has launched an ‘Elf Hunt’ where children and families can follow the footsteps of a cheeky elf and work out his clues.
The trail can be followed by downloading the local events app ‘Atmap’ onto a smartphone, to allow participants to follow the elf’s trail of destruction around seven shops.
The app allowS people to scan a QR code in a shop, giving them a secret letter and a clue to where to find the next one.
Once the code word has been revealed, players can head to the final location, pick a mystery treat and enter the prize draw for £100 to spend in local shops.
BID director Stephanie Kerr said: “Four elves originally came to Leamington to deliver Santa’s post box in the town centre – but only three left.
“One naughty elf stayed behind and caused quite a bit of mischief in the town centre, and we’re encouraging the public to follow the clues, find the elf’s hiding place and be in with a chance of winning a prize.
“The Elf Hunt will be a fun way for everyone to explore the town centre in the run up to Christmas – and we’re hopeful there’ll be plenty of people taking part who can find the elf’s final location!
“We are also grateful to be working with Jack Gibson and his team at Gibsonhaus who developed this idea and the new events app – Atmap.”
Also hidden in the trail is an Elf with a hearing aid made by Ashlea Lines, founder of Me & You. She adapts toys so all children can relate to them.
She is selling the handmade elves with 10 percent of sales going to National Deaf Children’s Society.
The Elf Hunt runs until December 23.
Visit www.loveleamington.com for more details and download Atmap on Google Play on Android or the App Store on iPhones.
