FLOWER power is helping people maintain a safe distance in Leamington town centre.
BID Leamington is pioneering a more welcoming approach to social distancing by installing images of flowers at two metre intervals on pavements around the town centre.
The business-led organisation came up with the novel idea to help and encourage people to keep apart now and in preparation for the government’s planned easing of social restrictions.
The bespoke floor graphics are thought to be the first of their kind and have been located on key junctions on the Parade at Regent Street and Warwick Street, and the junction of Park Street and Warwick Street.
They have also been positioned at the entrance to the Royal Priors Shopping Centre and BID Leamington is now working with town centre businesses to deploy them further.
Stephanie Kerr, executive director of BID Leamington, said: “We wanted pavement graphics that would be less authoritative and more welcoming, and came up with the idea of colourful flowers as we felt it reflected our town and would be enjoyed and embraced more.
“As we plan for the gradual opening up of the town centre, it is important to us that our community knows we are thinking about ongoing safety. Fostering trust and loyalty is more important than ever as more people start to return, and we see creative signage as part of that.
“We installed a first bunch as a trial to gauge feedback and the response was incredibly positive. Where possible, we will be using them throughout the town centre and are working in partnership with businesses and other stakeholders to help manage other public space challenges, such as queueing.”
