Leamington residents' happiness way above average according to mortgage advisor - The Leamington Observer

Leamington residents' happiness way above average according to mortgage advisor

Leamington Editorial 18th Oct, 2021   0

PEOPLE in Leamington are over 50 per cent happier than the UK average.

The finding was made by Online Mortgage Advisor which used an AI facial recognition tool to analyse over 300,000 geotagged Instagram selfies to find out the happiest locations in the UK.

The tool discovers the most dominant emotions displayed in the faces in every photo from which the company ranked the happiest and least happy locations around the country.

They found Leamington is the happiest place to live in the West Midlands with residents just over 54 per cent happier than the UK average.




Meanwhile, Coventry came in second with just under 54 per cent, followed by nearby Warwick by just over 36 per cent.

All three are in the top 20 list of the happiest locations in the UK – ranked 11th, 12th, and 20th respectively.


Rotherham was the least happy location in the UK, scoring 82 per cent below the national average happiness level.

It is not the first time the historic spa town has been commended for its happiness. In 2017, the town topped property giant RightMove’s Happy at Home index, which is based on an online survey 12 happiness factors – from how friendly the neighbours were to how good the local services were.

Leamington scored highly for friendly neighbours, a strong sense of belonging, a place where locals felt they can be themselves, and good access to nature and green spaces.

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