THE A to Z of Christmas is a new campaign to help give independent businesses across Warwickshire a seasonal boost.
Warwickshire County Council launched the campaign which aims to promote businesses and encourage residents to shop local in the lead-up to Christmas.
Initially the promotion will highlight businesses offering delivery or click and collect before lockdown ends in December.
The business community is also being encouraged to support each other on social media using #Warksmas and by tagging the town the retailer or business is located in.
This will include contributing to the #Warksmas A to Z List, which will highlight businesses, products and services beginning with the corresponding letter – creating the perfect Christmas gift list from independent retailers across the region.
The A to Z will start this Friday (November 20) and run through all the letters of the alphabet over the following 26 days.
The Warwickshire Towns Network social media accounts will be sharing updates from the businesses involved, and profiling them on the county council’s social media channels.
It is hoped the campaign will raise the digital profile of small businesses and independent retailers across Warwickshire and drive footfall when government restrictions are lifted.
Warwickshire County Council leader Izzi Seccombe said: “We want to celebrate everything that is good about our independent retailers and provide some valued support during these most difficult of times.
“The digital profile of a retailer is more important now than ever before, particularly during lockdowns where click and collect services have become the norm.
“This is a time for retailers across our region to come together and support the development of other independents in their communities, and we hope that this campaign can create a positive culture of sharing for a mutual gain.”
Follow @WarksTN on Twitter and Instagram or like Warwickshire Towns Network on Facebook for more updates.
