PEDAL-PUSHERS are being urged to saddle-up and sign-up with Love to Ride to take part in Cycle September.
Warwickshire County Council is part of the Love to Ride family of partner organisations, giving residents, businesses and community groups access to rewards and resources that encourage cycling for travel and not just leisure.
Cycle September is Love to Ride’s global bike riding event, bringing together riders of every level to promote the benefits of cycling.
The campaign is an opportunity for communities, businesses and individuals to engage in a fun challenge that will help them meet their health, wellness, and sustainability goals.
The aim of the month is to get more people riding bikes for leisure purposes – for commuting to work, for popping to the shops or to meet friends. It’s not about who rides the most miles, it’s about encouraging others to get involved with cycling and its many benefits.
Through Cycling September, Live to Ride have engaged over 625,000 people worldwide, including over 146,000 new riders who report having never ridden a bike or only ridden a few times in the previous year.
WCC transport spokesman Jan Matecki said: “The benefits of active travel, particularly travelling by Bike, are huge both for the individual and for our wider environment.
“For many of us, it might seem difficult, and perhaps daunting, to know where to start as travelling by car, even for short journeys, has become so engrained in our daily lives.
“We are committed to supporting residents to realise that they can start their active travel adventure by switching just one car journey every week to an active alternative such as cycling and we hope that our continued partnership with Love to Ride will offer residents a fun and engaging way to get into cycling and encourage their friends, family and colleagues to get on their bikes too.”
Sign-up with Love to Ride at www.lovetoride.net/warwickshire
Watch the Cycle September video at youtube.com/shorts/rnvgDjr6UAo