"Sorry Mate I Didn't See You" motorbike safety campaign hits Warwickshire - The Leamington Observer

"Sorry Mate I Didn't See You" motorbike safety campaign hits Warwickshire

Leamington Editorial 9th Jun, 2024   0

“SORRY mate I didn’t see you!” is a new safety campaign geared at Warwickshire’s motorbikers.

Warwickshire Police will be out and about across the county’s roads this month with the aim of helping motorcyclists enjoy their outings safely.

Last year, 57 motorbike riders died or were seriously injured across Warwickshire roads and collisions often see a spike on the warmer weekends and bank holidays.

“Sorry Mate I Didn’t See You!” is a phrase commonly heard by motorcyclists who have experienced a vehicle pulling out in front of them and this type of incident is one of the leading causes of motorcycle collisions.




The new national campaign will help riders identify a SMIDSY situation and protect themselves, as well as sharing other riding techniques provided by some of the nation’s best riders. A new Ride Craft Hub website provides tips and explainers from pro riders all aimed at helping motorcyclists be better on their bike, and to reduce harm to riders on the road.

Warwickshire Police OPU motorbike and traffic officers will be out and about speaking with riders and sharing advice over the coming weeks, supporting everyone in enjoying the road networks safely. It’s not just the bikers who need advice however and police will also be speaking to drivers if they observe unsafe or illegal behaviours, particularly around motorcyclists.


OPU Traffic Inspector Simon Paull said: “As well as speaking to motorcyclists to encourage them to upskill, we are also asking drivers to look twice for motorcyclists. They are not as visible as four wheels and need drivers to take more care and consideration around them to help keep them safe.

“As a motorcyclist myself I understand the thrill and enjoyment that can be had on your motorbike. Warwickshire has some fantastic routes and some of them are good because they test your skills. That’s why we use some of these routes during our BikeSafe courses to help riders get the most enjoyment out of their ride whilst staying safe and legal.

“It really doesn’t matter how experienced you are on your bike, we all need to refresh and improve our road skills and it’s important to keep on learning.”

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