A TWITTER user has been praised for his contribution to a Tesco campaign to help life-saving charities.
Gerald Collins, who works at Tesco in Leamington, won the Twitter Extraordinaire Award after using the social media platform to promote Tesco’s National Charity Partnership with Diabetes UK and the British Heart Foundation.
The techie has created content including a Pac-Man video to promote the partnership’s 80s themed ‘Final Countdown’ fundraiser last spring.
Partnership director Jenna Hall said: “I’m delighted that Gerald has been recognised for all his hard work he has contributed to making a success of the partnership.
“This dedication, enthusiasm and creativity in communicating has not gone unnoticed, and whilst he can engage people online he also does great work in the community and he will undoubtedly leave a legacy long after our partnership has ended.”
Since January 2015, the three-year partnership between has raised over £25million to help reduce risks of diabetes and heart disease.