WARWICKSHIRE is set to benefit if Coventry is successful in its bid to be UK City of Culture in 2021.
Coventry City of Culture Trust – the organisation behind the city’s bid for the prestigious title – recently organised an event at Warwick Castle to thank Warwickshire County Council, together with district and borough councils, for their backing.
Delegates heard about the potential “ripple effect” for the region’s economy and tourism as well as how it could bring cultural and social benefits to a region.
Businesses from across the county were also encouraged to pledge their support in order to help Coventry – which is up against Paisley, Stoke, Sunderland and Swansea – seal victory.
County council leader Coun Izzi Seccombe said: “Warwickshire is 100 per cent behind Coventry’s bid.
“We know that cultural investment can help transform communities and economies and we are already seeing the positive impact it is having on people’s lives, local businesses and tourism in Hull and the surrounding areas.
“Warwickshire County Council and the district and borough councils are supporting this bid every step of the way – and we have all given financial support, to fund a report on the profile of visitors and the economic impact that this could have on the whole county.
“The message to businesses and organisations in Warwickshire is clear – we will all benefit from Coventry’s win. So, on behalf of all the districts and boroughs in Warwickshire and all our regional partners; we are all supporting you Coventry.”
Claire McColgan, of Culture Liverpool, spoke about the benefits Liverpool and the surrounding region had seen from being European Capital of Culture and how other areas had taken the initiative to attract visitors during the year.
She said: “When Liverpool was European Capital of Culture the whole region won. If Coventry wins, the whole region are winners too and the benefits expected can be substantial.”
Laura McMillan, of Coventry City of Culture Trust, welcomed the support.
She added: “It’s great to see the region is right behind us. We feel the time is right for Coventry – the city really needs to win this title and, if we do, it would bring major benefits to the city, the county and the wider region.
“This is not just about economic benefits, we want to change the future for the people of the region, especially the young.”
Visit www.coventry2021.co.uk for further details.