BOWLS - Bowls England teams up with Riviera Travel - The Leamington Observer

BOWLS - Bowls England teams up with Riviera Travel

BOWLS England have announced a three-year partnership with leading luxury river cruise and tour company, Riviera Travel.

The agreement sees Riviera Travel become an Official Partner of Bowls England providing all year round marketing benefits, including rights to Bowls England’s flagship National Finals held at Victoria Park, in Royal Leamington Spa.

This announcement adds to a successful summer for lawn bowls. Birmingham 2022 produced England’s record medal haul in Commonwealth Games, the sport’s qualities were showcased across mainstream media and many people have been inspired to give the game a go.

This partnership will support the creation of a legacy from the home Commonwealth Games as Bowls England pushes forward with its strategy to grow participation in lawn bowls.

Riviera Travel has over 38 years’ experience and offers 2,288 tours in the UK, Europe and worldwide.

It prides itself on making the discovery of the world a luxurious, affordable, and effortless experience, and is proud to be the go-to travel brand for over-55s who are seeking to learn, discover and be inspired by authentic and enriching travel experiences.

The shared values, audience fit and Riviera Travel’s commitment to quality customer service, earning the coveted status of Which? Recommended provider for ten years, means it’s a perfect collaboration.

Head of Partnerships at Riviera Travel, Vicky Billing said: “We are super excited to partner up with Bowls England! As a business we share the same values and goals. We are a sociable brand, and our customer demographics match perfectly.

“Having recently attended the Commonwealth Games, I was so enthused with how passionate the bowls community is and love the idea of intergenerational fun!  We are very much looking forward to developing the partnership.”

Bowls England Chief Executive, Jon Cockcroft, added: “We are delighted to be partnering with Riviera Travel, a brand with true pedigree and values close to our heart.

“We are both motivated by creating life-affirming experiences and there is great synergy between our respective audiences.

“We hope the relationship will inspire more people to enjoy spending time on the bowling green or a river cruise.”

To find out more about Bowls England, visit:

For further information on Riviera Travel, visit:


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